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Connectivity for the Masses

Motorolaís Wireless Broadband Platform Delivers on the Promise

By Tom Hulsebosch, Senior Director, Sales and Marketing, Motorola Canopy Broadband Wireless

Consider for a moment what the world would be like if every man, woman and child had the ability to access and afford the use of electronic voice and data communications. The results would be dramatic and could change, in large measure, the world as we know it today. The Motorola CanopyTM solution connects people and places where broadband was previously inaccessible.

The information age is really an information nirvana unlike anything weíve seen since the invention of the printing press. Yet, in many parts of the world, connectivity issues are stifling the advancement of the information age. These connectivity issues can be as simple - or difficult depending on your perspective - as providing basic telephone communications to individuals and businesses located in low density areas; in others it is delivering Internet access and still others it is bringing broadband services to metropolitan and rural areas.

Many countries have developed private initiatives to accelerate accessibility to the Internet. In Mexico, for example, the government is engaged in a very proactive program E-Mexico National System to expand Internet access to 90 percent of the Mexican population focusing on four principal areas: e-government, e-health, e-learning and e-commerce. The initial goal is to provide connectivity to the general population through the installation of 3,500 digital community centers. Similar efforts are underway in countries around the world. The needs and applications of these markets may seem as varied as the countries that they serve. There is one common denominator among them all - the need for a flexible, cost-effective wireless solution that delivers outstanding technical performance while gracefully scaling to meet the needs of new subscribers. Until recently, this has seemed an unattainable aspiration.

Motorola introduced its broadband wireless system the Canopy platform in mid-2002 and has since deployed systems on a wide-scale basis in countries around the world. One key to its success has been the superior technical capabilities of the platform along with the economics that clearly support a sophisticated business model. In this article, Motorola discusses the economics for broadband wireless access as well as its varied applications for both public and private networks.

About the Motorola CanopyTM Wireless Broadband Solution
The Motorola Canopy system uses wireless components specifically designed for lower cost, high efficiency solutions making it ideal for geographic areas where cable and DSL services are unavailable or system deployment is not feasible because of infrastructure cost. The start-up costs associated with running fiber and building large Internet access systems have left many communities and small businesses underserved until now.

The Economics of Broadband Wireless
It is said that the Internet is the great equalizer allowing people to access the same information regardless of their economic, social or geographic status. While the demand continues unabated, access to this information revolution remains largely unmet. For many consumers in both developed and developing countries, this is due to the relatively high cost of traditional access technologies such as Digital Subscriber Line (DSL) and cable. In addition, the worldwide telecommunications slow down has placed increased pressure on companies to enhance existing revenue streams while keeping a careful eye on return on investment considerations.

That being said, letís examine the cost of a broadband wireless system to that of DSL. As shown in Figure 1, the broadband wireless systemís overall costs are far less than those of DSL. In fact, many current customers that have deployed the Canopy system boast Return on Investments (ROIs) of three to six months. ROIs of this level were noticeably unheard of in wireless broadband access prior to the introduction of the Canopy system.

Figure 1.
A Comparison of DSL and Motorola Canopy Broadband Wireless One might ask, How is this possible? While the Canopy system is very elegant in its approach to the issues of broadband wireless, it is also very simple. The system requires very little infrastructure, scales quite easily to support new customers (supports from 20 to 1,200 in a single cluster), is highly immune to interference and in most cases can be deployed in less than 24 hours. The Canopy system was designed to ensure a high level of fault tolerance, reliability and solid overall performance in the face of high levels of interference with actual field data supporting Mean Time Between Failures (MTBF) of greater than 40 years. With the Canopy wireless broadband backhaul products, the system can span over 35 miles with no limits on the number of systems that can be linked. Applications for Public and Private Networks The Canopy system supports data connectivity from basic modem speeds to high speed broadband capabilities and is suitable for deployment in both public and private networks. The robustness of the product lends itself for use in a variety of applications. Figure 2 highlights some of these applications.

Figure 2.
Potential Applications for the Broadband Wireless Arena The inherent capabilities of this wireless broadband product make many of these applications possible. The combination of best-in-class performance, reliability and low costs has driven the adoption of the Canopy technology in many important market segments around the world. Table 1 highlights actual installations of the broadband wireless platform in the United States. These applications encompass many areas from basic Internet connectivity to video surveillance to secure communications for health professionals. The opportunities are virtually limitless.

Installation Problem Solution
Minnesota Department of Transportation Dangerous weather conditions force the closing of roads along US71 & I90. Manual process takes up to two hours and requires manually closing of gates and notifying drivers. Monitor the roads and exits using live motion video cameras, relay the information to the Command Center via installed Canopy systems. When conditions require, lower gates and post warnings for drivers. Newark Airport Parking Facility Increase safety and surveillance capabilities at employee parking facilities and eliminate recurring costs (leased T1 connections). Installed more than 60 full-motion cameras relaying full-motion sound and video to Command Center where security monitors activity and can controls gates and phones.

Oklahoma Cardiovascular Association Physicians were unable to consult real-time with off-site cardiovascular doctors/surgeons for time-critical life saving events. Install a Canopy 10 Mbps Point-to-Point system that enables doctors to collaborate with other doctors at four hospitals and five clinics. Doctors use the Canopy system to read the DICOM images remotely, share information and discuss diagnoses without physically being present at the facility. Park City, Utah: Using 802.11 systems to provide outdoor coverage to reach hot spots in Park City. Redeploy 802.11 systems for indoor hot spots and install the Canopy systems. The system is providing hot spot coverage for more than 30 businesses in downtown area and three mountain resorts. System enables Internet access, streaming video, online reservations and authentication of skiers at three separate ski resorts.

Summary
The widespread proliferation of the Internet has had a dramatic impact on society. In particular, it has changed the manner in which individuals collect and analyze information, on how governments operate and how companies conduct business. The Canopy broadband wireless platform is designed to support the needs of these varied groups and bring connectivity to the masses. Motorola is committed to connecting people to people, people to devices and devices to devices.

MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. Canopy is a trademark of Motorola, Inc. All other product or service names are the property of their respective owners. © Motorola, Inc. 2003.


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