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  Intercomms Issue 18
Issue 18 Articles

Your Entire Network in the Palm of Your Hand

InterComms talks to Martin Stur, Head of Business Portfolio Service Delivery, Siemens Communications, Media and Technology

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Martin Stur, Head of Business Portfolio Service Delivery, Siemens Communications, Media and Technology
Martin Stur, Head of Business Portfolio Service Delivery,
Siemens Communications, Media and Technology

Martin Stur is the head of the Business Portfolio “Service Delivery” at Siemens Communications, Media and Technology, covering a broad range of professional services and products in the field of service enablement, such as “SaaS4Telco” or “Remote Diagnostic Service System”.

After starting his career at Siemens as a technical sales consultant for worldwide projects, Martin enjoyed a successful stint at Telekom Austria as a Project Manager in the field of Intelligent Networks and as the head of the Value Added Services profit center. He then returned to Siemens in the Service Design unit and took over the Project Customization department where he implemented innovative projects in the telecommunication domain on a global scale.

Martin holds an MBA of General Management from Danube University Krems as well as a Master of Economics and a Master of Science in Electrical Engineering from the University of Technology in Vienna, Austria.

Q: With subscriber demands for a perfect service any place any how, what demands is this bringing on the service providers?
A: Service providers must deliver 100% product and service availability, no matter what the circumstances are. This means that service providers have to react faster and more flexibly than ever before to a network incident or service failure, otherwise subscribers get upset easily and they are very quick to churn out to the competition. On the other hand, if a service provider is known for all-around flawless service, it’s a strong argument to gain new customers and loyalize existing ones.

As a result, service providers have to become just as mobile as their subscribers. Network management has to come out of the control room and into the streets or wherever technicians happen to be just at the moment when a network incident occurs.

Siemens Solutions

Q: What does Siemens Communications, Media and Technology do to help service providers become more mobile and flexible in their network management?
A: Well, for one we just launched siriOSS® cPort. It is a native client that expands the OSS environment into the mobile realm. It presents an overview of most relevant information from OSS applications, giving operators and field service engineers a consolidated view of their networks’ assets and services on their tablet PCs and smartphones from any location that has mobile reception.

In case of an incident, siriOSS® cPort even shows correlated information directly on a mobile device. It automatically indicates which actions are required to remedy the situation, hence service providers will be able to take counteractive measures before their subscribers notice.

We also launched the SaaS4Telco solution. By allowing the easy plug-in of applications into a common management platform without the need to re-factor or re-develop them, it enables the Software-as-a-Service (SaaS) delivery model. With SaaS4Telco, service providers create a central hub for everyone who wants to enter the on-demand business model, no matter if it is with their own applications or applications provided by a 3rd party. It allows service providers to manage a large and expandable portfolio of on-demand services, because automated delivery processes and flexible charging mechanisms ensure optimized operating costs and revenue streams.

A special benefit for service providers that ties back to the theme of mobility is that SaaS4Telco allows them to put their network management applications, such as CRM, asset management and billing, into the cloud. It makes them accessible from any desktop or mobile device around the globe.

siriOSS® cPort

Q: siriOSS® cPort is viewed as being a fast, flexible and efficient operations solution, how can deploying it affect the bottom line?
A: siriOSS® cPort affects the bottom line in more ways than one. First of all, siriOSS® cPort acts as Virtual / Mobile Network Operations Center (NOC). Therefore it significantly reduces the energy and maintenance costs of a NOC, because on mobile devices it provides the most relevant functionalities that up to now required a multitude of desktop computers and large screens. Thus it does not only make operations centers much more economical, it is also an important first step towards “Green IT”, and that’s a top priority for service providers around the globe.

Then, because siriOSS® cPort’s innovative Active Operations Support (A.O.S.) functionality provides correlated network information directly on the mobile device of relevant personnel, it allows service providers to operate their command and control center without constantly having operators on-location. This reduces costs and enables operators to utilize their time more efficiently than passive network monitoring.

Finally, siriOSS® cPorts features an intuitive and cleverl designed touch-based GUI that allows easy access to multiple, multi-vendor systems in a network. Service providers can now take the virtual network control room on the road and the service teams have all necessary functionalities immediately available at their fingertips. It makes their work routines much more effective than ever before.

Q: Are the products easy to integrate into existing network infrastructures?
A: Yes they are. SaaS4Telco is based on an open, flexible architecture, and service providers can integrate it even into the most heterogeneous network environment. Because it strictly adheres to standard architectural patterns and because it utilizes well-known and established virtualization solutions, it is also highly scalable.

siriOSS® cPort integrates smoothly with all types of OSS and BSS applications, thanks to its open architecture and standardized interfaces. Of course it is already pre-integrated with all products of the Siemens siriOSS® suite, but we made sure that the integration with other vendors is just as easy, because we believe that flexibility is key to the success of siriOSS® cPort.

SaaS4Telco

Q: Where do you view the future in Network Management?
A: We believe that the future of network management lies in the cloud, virtualization and mobile availability of the majority of processes. Of course physical NOCs will remain important because several tasks will always have to be performed from a central location, but I think our siriOSS® cPort together with SaaS4Telco is a first big step in the general direction of where network management is headed.

And everyone is a winner in this evolution. Subscribers always receive perfect service because service providers are in a much better position to react to network incidents and can offer them a large expandable portfolio of applications that specifically addresses their individual needs. Service providers significantly cut their costs and improve their operating effectiveness. And the individual operators have the opportunity to create flexible schedules and introduce mobility into their work routines; It’s a win-win-win situation!

About Siemens Communications,
Media and Technology (CMT)


Siemens Communications, Media and Technology (CMT) is the global partner for communication demands within a broad range of market segments. CMT provides its customers with innovative products, turnkey solutions, and services in the fields of communication networks, service and customer management, public security, multimedia infotainment, and aerospace technology. Its presence in emerging and mature markets, together with a powerful network of partners, provides a strong basis for its activities all over the world.

Siemens logoFor more information visit:
www.siemens.at/cmt, www.siemens.at/saas4telco,
www.siemens.at/sirioss-cport

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